Background

In 2023, I had the opportunity to work alongside Jhené Aiko and her team to help generate an exciting set of visuals to promote and build a visual narrative for her onstage return performance in Oakland, California.

The Brief

Drawn to the spiritualism portrayed in my artwork, Jhené wanted to encompass this style for this project. The brief was to create a set of visuals that could be used for merchandise and visual marketing for this show and further shows to come on her Magic Hour Tour. These visuals were to incorporate her “ALLEL” logo (seen opposite), which stands for A living light, eternal love, which sets the tone for the following designs.